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Cultural conformity denotes the agreement between a person’s behavior and the standard determined by a group or a culture. There are various reasons why conforming to a culture is important. The major reason is that there arises a sense of security when people adhere to certain standards of behavior.
Several factors are associated with increased conformity, including larger group size, unanimity, high group cohesion, and perceived higher status of the group. Other factors associated with conformity are culture, gender, age, and importance of stimuli.
Because culture influences people’s beliefs and behaviors, culture is a key concept to the sociological perspective. Many sociologists are wary of biological explanations of behavior, in part because these explanations implicitly support the status quo and may be used to justify claims of biological inferiority.
Conformity creates a change in behavior so that the people in the group behave in the same way. And as much this is a good thing, it’s also bad. There are so many people in this world that do not feel like others, yet they are, in a way, obliged to follow society’s norms.
Human beings need norms to guide and direct their behavior, to provide order and predictability in social relationships and to make sense of and understanding of each other’s actions. These are some of the reasons why most people, most of the time, conform to social norms.
Conformity influences the formation and maintenance of social norms, and helps societies function smoothly and predictably via the self-elimination of behaviors seen as contrary to unwritten rules.
Cultural influences means historical, geographical, and familial factors that affect assessment and intervention processes.
Culture influences what feels right, normal and desirable. Retailers that ask consumers to swim against the social current are making it harder for the consumer to choose their services. It’s usually better practice to make it possible and easy for consumers to choose your product within their cultural comfort zone.